Gearbox Cuts Ties With G2A For Failing To Address Fraudulent Key Situation
Bulletstorm G2A
(Last Updated On: April 7, 2017)

Gearbox Software gave G2A an ultimatum to straighten up their ways or the partnership deal for Bulletstorm: Full Clip Edition would be off. G2A didn’t respond in time so Gearbox pulled the plug.

Eurogamer is reporting that Gearbox Publishing issued the statement as to why they were severing their ties with G2A, explaining…

“As there has been no public movement from G2A by the time Bulletstorm: Full Clip Edition launched now on PC, Gearbox Publishing will be doing their part to not directly support a marketplace that did not make the new public commitment to protecting customers and developers requested by Gearbox Publishing. We do not control G2A’s marketplace or where they may obtain keys from parties outside of Gearbox Publishing, but we can confirm that today we have begun executing on our extraction process”

This whole thing started after TotalBiscuit, a popular YouTuber, said he wouldn’t be covering Gearbox Software games anymore after it was announced that Gearbox would be partnering with G2A in order to sell BulletStorm: Full Clip Edition. Gearbox reached out to TotalBiscuit to ask about his reasoning, and TotalBiscuit explained (and provided links) that G2A has been reportedly engaged in selling fraudulent keys for years. It’s all outlined in a Twitlonger post.

Before cutting ties Gearbox had given G2A an ultimatum; that they would have to publicly acknowledge making some serious changes to their business model before the release of Bulletstorm.

Gearbox not only wanted a public acknowledgment, but they also setup a timetable on when the business model changes would have to take place, giving them set times to make things like the G2A Shield service free instead of a subscription, as well as implementing an API to flag reseller accounts selling fraudulent keys.

G2A didn’t make the public acknowledgment in time and therefore, Gearbox Software cut ties with the company.

Some people thought this was all a publicity stunt to move sales of BulletStorm given that the game hasn’t been receiving a whole lot of press leading up to release.

Of course, a lot of gamers haven’t been fond of Gearbox since the Aliens: Colonial Marines fiasco and Gearbox president Randy Pitchford not willing to take responsibility for misleading gamers.

Additionally, some people still remember that Randy Pitchford decided to sing a song at PAX 2016 taking shots at #GamerGate after gamers came down on him for supporting unethical behavior and cronyism after he defended Anthony Burch – a former Gearbox employee – who publicly admitted to being engaged in corruption.


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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • Michael P

    Holy shit that Randy vid is pure, distilled cringe. I’ve felt less uncomfortable on Best Gore.

    “I own the Duke Nukem franchise”
    Get’s triggered by a Dad joke and calls IT sexist.

    He’s got the self awareness of a sociopath and he fucking lies like one too. Fuck off Randy.

  • Lyle

    I think the reason Randy got buttmad at PAX was because GG/gamers were making fun of him for being assblasted over someone’s joke on Twitter…

  • Ghost

    Pot, meet Kettle.

  • GuyGuysonEsquire

    How much you wanna bet Gearbox would never cut their ties with G2A if TotalBiscuit didn’t call them out on their bullshit?

    • It was obvious they had no plans on doing so at all. It wasn’t until TB dropped some proof and links did Gearbox do a 180. The whole thing seems like a publicity stunt, though.

  • Hawk Hopper

    If only the Colonial Marines could travel back in time and cut their ties with Gearbox.

  • MONAD

    So many tech youtubers I’ve seen shilled for G2A in the past, and I kinda always figured they were shady.