Nintendo Shipping Out More Switch Units In July, August To Meet Demand
Nintendo Switch Cartridge
(Last Updated On: June 22, 2017)

Over on the official Nintendo of Japan website, Nintendo posted an apology about the shortage of Nintendo Switch units, humbly and graciously thanking fans for their support.

The site basically states that after becoming available on March 3rd, 2017 earlier this year the Switch went on sale. However, the system has been suffering from shortages ever since launch. Originally Nintendo underestimated the popularity of the Switch and only had just over 2 million SKUs made available worldwide.

The Switch sold out pretty quickly and the 2 million SKUs were quickly fulfilled.

Nintendo, however, could not fulfill demand because Apple’s latest products required the exact same components as the Switch, and now both Apple and Nintendo are fighting for parts to fulfill manufacturing orders of their products, so throughout May there was an even greater shortage of Switch units.

According to the site, Nintendo stated…

“Everyone waiting patiently to purchase a [Nintendo Switch] from a retail store who is having trouble purchasing a unit, we sincerely and deeply apologize [for the wait].”

 

“Every week now we’ve been shipping out units in large quantities to strive to meet demand. Throughout July and August we will continue to increase the shipment of more Nintendo Switch units,”

They continued to humbly apologize for the shortages, but they are ramping up production leading toward the tail-end of 2017. They mention that there will be more units available and more opportunities to pick up a Switch leading into the second half of the year.

Nintendo originally wanted to move 20 million SKUs throughout the fiscal year, but due to production shortages, parts shortages, and not enough supply to meet demand throughout the quarter of the Switch’s initial release, they’ve adjusted their estimates to around 10 million SKUs.

We’ll see how well the Switch performs throughout July’s NPD charts when they become available in August, as that will be the month where Nintendo will have ramped up production in hopes of meeting demand.


Ads (learn more about our advertising policies here)



About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • Phasmatis75

    What demand? The Switch went Wii U levels of sales back in March.

    • It outsold the PS4 in March and April. They lost May due to NAND shortages that Apple and others needed, so manufacturing slowed and shipments couldn’t meet demand:
      http://appleinsider.com/articles/17/05/30/apple-other-smartphone-builders-taking-nand-that-nintendo-needs-for-switch-production

      Nintendo’s been modest on manufacturing, but retail outlets worldwide have been sold out or scheming by marking up the price above MSRP:
      https://www.gamestop.at/SearchResult/QuickSearch?platform=99&rootGenre=170&genre=192
      https://www.newegg.com/Product/Product.aspx?Item=N82E16878190654&ignorebbr=1
      http://imgur.com/8ZmY7mQ.png

      • Phasmatis75

        In April according to gamespot it sold 280,000.
        https://www.gamespot.com/articles/nintendo-switch-leads-us-hardware-sales-again-in-a/1100-6450114/

        In April the Switch had managed to sell 2.4 million units world wide, over 900k in the US.
        https://venturebeat.com/2017/04/13/march-2017-npd-nintendo-sold-906000-switch-systems-last-month/
        (I’m not sourcing Polygon for the 2.4 mil figure)

        Sales slowing down in March
        https://finance.yahoo.com/news/nintendo-switch-sales-already-slowing-down-224323423.html

        How much of these great sales are a result of the artificial scarcity of the Switch? Let’ts be real, we give the PS4 and Xbox One crap for not having games, but the Switch has maybe a handful of games with only Zelda being a must have.

        Even software publishers aren’t enthusiastic about the Switch like they were before launch, and I tried to find some software statistics to see why but outside Zelda being a huge successes and Mario Kart being a told seller one month there isn’t anything.

        The Switch’s success is a prime example of how much baseless hype can drive a market. Very few games, bad online service, faulty technology, bad battery charging, promising to culturalize every game, and other companies starting to waver in their support, though now it’s looking like the Wii (great hardware sales early on (like the Wii U) and then abysmal software sales.

        If “journalists” did their job reporting instead of selling, I have to wonder how well the Switch would be doing right now. Owe well that’s baseless speculation, but thanks for the information about it’s good sales in March and April. Switch is new, so it’s surprising that it isn’t outsell a console that has been on the market for over 5 years now.

        • Sales slowing down in March
          https://finance.yahoo.com/n

          How much of these great sales are a result of the artificial scarcity of the Switch?

          Artificial scarcity? Nintendo had only estimated to move 2 million in March, they moved 2.4 in March and 2.7 by mid-April:
          https://www.usatoday.com/story/tech/talkingtech/2017/04/27/nintendo-sold-27-million-switch-consoles-date/100971962/

          The Yahoo! writer is ignorant. No offense to the author but they’re an idiot. Basic research would have answered their asinine question posed in the article.

          Nintendo had to pay out of pocket to fly Switches to distributors due to demand, which is why there was a slowdown in sales at the end of March because they were already sold out:
          http://www.valuewalk.com/2017/05/nintendo-switch-even-shipped-via-air-quickly-meet-high-demand/

          They had to ramp up manufacturing because it sold more than their estimates. 700,000 more than they had estimated. Mind you, that’s not gangbusters, rocket-blasting big, but they really didn’t prep well for the demand at all.

          Let’ts be real, we give the PS4 and Xbox One crap for not having games, but the Switch has maybe a handful of games with only Zelda being a must have.

          It only has a few games, but they aren’t virtue signaling pieces of sh!t. And they’re fun, which is more than I can so for the other two.

          The Switch’s success is a prime example of how much baseless hype can drive a market. Very few games, bad online service, faulty technology, bad battery charging, promising to culturalize every game,

          Online service is free, which automatically makes it better than PSN or XBL. When I feel like playing Mario Kart I just turn it on and play. I still have no idea why people like whoring their arses out to PSN and XBL, paying to play games online. I’ll never understand that cow-going-to-slaughter mentality.

          Also I have no idea where the faulty tech comes from. Every piece of tech has a failure rate. PS4 had a 1% failure rate, and if that’s all you hear about online then it would most certainly look bigger than what it really is compared to the overall sales:
          http://www.cinemablend.com/games/PS4-Failure-Rate-Nears-1-More-Foxconn-Allegations-Surface-60671.html

          If “journalists” did their job reporting instead of selling, I have to wonder how well the Switch would be doing right now.

          You mean like making up the fake news about the system bending? (which doesn’t happen). Or the fake news about the dock scratching the Switch? (which also doesn’t happen).

          If they actually owned one and weren’t inbred pieces of sh!t there probably wouldn’t be so much misinformation spreading out there like what’s mentioned above.

          thanks for the information about it’s good sales in March and April. Switch is new, so it’s surprising that it isn’t outsell a console that has been on the market for over 5 years now.

          Production shortages of parts played a big part in that.
          https://www.macrumors.com/2017/05/30/apple-supply-chain-nintendo-switch/

          July and August will be the real test months, as production will be at full and Nintendo has announced that they’ve ramped up production. If it’s still being outsold in July and August by the PS4 then it will be a true failure.

  • MONAD

    I still don’t see how they’re shipping units with barely any software on it. Zelda and Mario Kart don’t seem enough to push a system.

    • Mario Kart 8 and ARMS are enough for simpletons like myself who just want fun games to play. Compared to the other consoles, which don’t even have fun games, at least Nintendo is catering toward people who prefer entertainment over “emotional experiences”.

      • mikebrand83

        Took about 3 years for enough compelling exclusives to be released on the PS4 before I finally pulled the trigger around the start of the year (a PS4 Pro, incidentally).

        I’ve already got more hours of gameplay out of BotW than every single PS4 game I’ve owned combined, and in my opinion there’s just nothing on the PS4 that comes close to the fun of MK8D as a party game.

        EDIT:
        Pick up and multi-playing Shovel Knight with the Joy-Cons is brilliant, too.

        • Shovel Knight you say? Never really bothered with that one but I might check into it. I haven’t had time much for the Switch but I did want to get Fast RMX eventually.

      • Compared to the other consoles, which don’t even have fun games, at least Nintendo is catering toward people who prefer entertainment over “emotional experiences”.

        I’m going to be harsh – in my opinion, “emotional experiences” is turning out to be cancer in video games. It’s kind of become a concept of virtue-signaling to pander to the feelings-based type of people.

        From what I’ve seen, the kind of people who tend to push for “emotional experiences” over gameplay in video games tends to be the sensitive, emotional, feelings-based casual idiots. SJWs are also known to push for this emotional experience garbage as well, hence why they always drone on about gender and race identity politics and “muh realism”.

        It’s also a signal/indication that video games are turning into movies and are being viewed as “movie-type” medium. Not good.

        Don’t get me wrong, there’s nothing wrong with wanting a good storyline and some emotional stuff in a video game, but I personally find it a problem when storyline/emotional/cinematic experiences takes priority over gameplay. Emotional experiences should be left to movies (which has also become cancer for the most part).

        • Agreed.

          I think games can elicit emotions from people, but it needs to be done in a way that best suits the medium’s strong point: interactivity.

          If people want a strong, linear narrative, then books, movies and plays are better suited for the task.

        • Mr.Towel

          I’m one who prefer good writing over empty fun.

          Good writing is a rarity however so good fun takes my cake more often than good writing.

          SJW are notoriously bad writers. Not just in video games, in any media.