PlayerUnknown’s Battlegrounds Sells 4 Million Copies, Makes $100 Million
Playerunknown Battlegrounds
(Last Updated On: June 25, 2017)

Bluehole Studios has announced that PlayerUnknown’s Battlegrounds has become a mammoth success. Blues picked up a press announcement from the indie studio that revealed that they’ve now generated more than $100 million in revenue since the game launched into Early Access on March 23rd, 2017.

The Battle Royale-inspired multiplayer survival game has managed to sell more than 4 million copies.

According to the breakdown, there’s nearly an equal amount of players from the United States and China putting in time with the game, while Germany and Russia tie…

“PLAYERUNKNOWN’S BATTLEGROUNDS has attracted players from around the world with 24% of them based in the US, 19% in China, 6% in Germany, 6% in Russia and 4% in the U.K. The game has seen further popularity in Eastern Asia with 5.5% of its players in South Korea and 4.3% in Japan, making for impressive sales as compared to their overall population pool.”

Very interesting breakdown.

The numbers that Bluehole have rounded up are slightly higher than what’s being reported on Steam Spy, where they estimate only 3.7 million players own the game.

Regardless, the numbers are extremely impressive. PlayerUnknown’s Battlegrounds has soundly outsold AAA games such as Mass Effect: Andromeda and Horizon: Zero Dawn.

This led Microsoft to come groveling at Bluehole’s feet to get the game up and running on the Xbox One, and at 4K on the Xbox One X.

It’s probably one of the few times where Microsoft has been proactive in trying to secure a game that could actually increase their market share.

Playerunknown’s Battlegrounds is still in Early Access over on the Steam store for $29.99, and has also been at the top of Steam’s top 10 weekly game sales, proving that it definitely appears to have legs to stand on as an Early Access title.

(Main image courtesy of Saraba)


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Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • VersVlees

    I have seen some gameplay videos of this game. The way the game looks reminds me a lot of ARMA. I’m kinda surprised this game is doing so well but it looks fun.

    • That’s because it’s based on an ARMA mod, heh.

  • Disqusted

    Been watching PewdiePie’s videos on it, and it seems really fun. I wanna buy it, but it’s kinda expensive for early access, and I dunno if it’ll run well or not.

    Looking at the negative reviews, some people are having stability/lag issues that sound pretty nasty. They even said previous games by the same guy all had the same issue, so I dunno. I decided to wait until the issues are ironed out and the price drops. Maybe mess around in MGS5 with mods while I wait.

    I heard the devs are Korean, and appearance is a big thing over there, so it’s nice we can at least rely on them to make decent looking females. I think I already said this in another topic, though.

    I kinda wish they’d add another mode with third party enemies like animals or monsters, to mess around with people.

    • I kinda wish they’d add another mode with third party enemies like animals or monsters, to mess around with people.

      Seriously, suggest it in the forums. I’m not even kidding. Sometimes the devs will listen and add that stuff to their game. It’s still in Early Access and they have more than enough capital to make it happen, so definitely ping them about it, they just might add it further down the line.

      • Disqusted

        Yeah, I did consider that. Might do it later if someone hasn’t already done it.

  • Hawk Hopper

    Regardless, the numbers are extremely impressive. PlayerUnknown’s Battlegrounds has soundly outsold AAA games such as Mass Effect: Andromeda and Horizon: Zero Dawn.

    I’m interested in how much money games make and why it seems like a game selling “only 4 million copies” is sometimes considered disappointing, especially with AAA games.

    I think Tomb Raider and Bioshock Infinite both sold around 4 million copies in their first year, but Tomb Raider was considered a failure by Square and Irrational, which made Infinite, was shut down (but I think it’s now back, I don’t remember). Both of these games also got remasters even though they were only a couple years old because why not sell a game that’s already made? Other games like the Last of Us, Uncharted, Halo also got remasters because it’s a lot more cheap to enhance a game that’s already made than it is to make a whole new game.

    Also, the new ME and Horizon being outsold by an Early Access game will probably lead more AAA to become like games that aren’t even finished.

    • I think Tomb Raider and Bioshock Infinite both sold around 4 million copies in their first year, but Tomb Raider was considered a failure by Square and Irrational

      Square was hoping that Tomb Raider would help compensate for the amount of money they blew on Final Fantasy XIII. So despite making back its budget and then some, Tomb Raider wasn’t enough to entirely offset operating costs to post significant profits for that fiscal year.

      • Hawk Hopper

        Did they at least blame the shortfall on the glass ceiling?

      • Disqusted

        How did the Tomb Raider reboot compare with previous Tomb Raiders? I kinda get the impression the new ones are such a departure from the originals that they probably lost a bunch of fans.

        • http://imgur.com/vzUj31y.png

          The original trilogy topped out at around 7.5 million across the PSX and PC.

          The new reboot managed 8.5 million across Xbox 360, PS3, Xbox One, PC and PS4. It also took nearly two whole years before it was considered profitable.

          If we were to compare per platform sales, the reboot obviously pales (and fails) in any meaningful way to measure up to the originals.

          • Disqusted

            Thanksssss.

          • I guess some people weren’t too interested in a whiny, bi-polar, semi-Mary Sue no-sex-appeal feminist Lara Croft.

    • Disqusted

      I think they expect their shit to be popular for stupid reasons (eg. pandering to Call of Duty, pandering to SJWs, copying popular shit), trick some dumb investors into believing that shit, with neither of them understanding what gamers really want (lack of respect for audience right there), and then they expect to get rich off selling that crap.

      They also blow a lot of money on shit that doesn’t really give equal returns. Like imagine how much money they spend making realistic cutscenes and shit, when the rest of the GAME is trash.

      Take a look at what happened with Kingdoms of Amalur. They were so sure the game would sell, and convinced their investors as much, because they threw a bunch of popular shit into a pot and stirred. Then they spent a ton of that massive budget on stupid irrelevant shit. Turns out chucking a ton of shit into a pot doesn’t automatically mean it makes a good game. Duh.
      https://en.wikipedia.org/wiki/38_Studios

      I guess another example is what happened with Blade Kitten by Krome Studios. Bad management, time, money and effort went into the wrong things. Check out the comments from ex-devs here: http://www.tsumea.com/australasia/australia/news/151010/serious-trouble-at-krome-studios?page=2

      Long story short, I guess you could summarize it as “lack of respect and understanding of games/gamers leading to nonsensical expectations of huge returns, and overestimating their own ability”.

      There needs to be a lot more respect and effort put into learning proper game design. Too many people believe that game design = story narrative/cutscenes, and that is just plain wrong.

      • Hawk Hopper

        Like imagine how much money they spend making realistic cutscenes and shit, when the rest of the GAME is trash.

        I think the vast majority of cutscenes in games are absolute shit. If I wanted to watch a movie, I’d watch a movie by someone who went out and made a movie, not some shit thrown together by hack wannabe filmmakers.

        • Disqusted

          The worst is when the cutscenes are always shit you wanted to actually do in the f**king game itself, but can’t.