PS4 Beats Nintendo Switch In June NPD Thanks To Gold $250 SKU
June NPD PS4
(Last Updated On: July 22, 2017)

The NPD results for June, 2017 have gone live and Sony managed to squeeze out a victory over its competitors thanks to the introduction of a limited time SKU in the form of a golden PlayStation 4 that was available for $250. Combined with the PS4 Pro and vanilla PS4, Sony was able to move cumulatively more PlayStation units than the Nintendo Switch or the Xbox One family.

According to Venture Beat the June win was due in large part to the new gold PS4 Slim that launched on June 9th for only $250. After the June sale – during which it was available throughout the E3 festivities – Sony raised the price of the PS4 Slim back to $300.

This was a tactic that Microsoft used frequently throughout 2016 with the Xbox One, dropping the price down to $250 or lower with specific bundles in order to leverage having multiple SKUs on the market at a cheaper price than Sony, allowing them to secure a couple of key months throughout 2016, such as July, September, and October, as reported by PlayStation Lifestyle and Venture Beat.

Nintendo announced back at the end of June that they would continue to suffer stock shortages up until July, thus confirming that they were likely going to lose the June NPD.

From July through autumn they claimed that they would finally have enough supply to meet demand. As noted on sites like Now In Stock, the Switch has been sold out since March and the poor supply chain has meant that a lot of gamers have not been able to purchase a Switch.


According to Express, Nintendo’s senior director of communications, Charlie Scibetta, explained that they aren’t purposefully constraining the production to create artificial demand, saying…

“It’s definitely not intentional in terms of shorting the market.

 

“We’re making it as fast as we can. We want to get as many units out as we can to support all the software that’s coming out right now… our job really is to get it out as quick as we can, especially for this holiday because we want to have units on shelves to support Super Mario Odyssey.”

Some people believe that Nintendo is purposefully constraining supply, but the only thing that would do is force their software not to sell since the install base needs to be large in order to support expansive software sales.

The biggest hurdle Nintendo has encountered is Apple. The smartphone maker had a large number of chips ordered that they needed for the new iPhones… these are the same chips Nintendo is using in the Switch, thus the parts supply chain was limited and in result the Switch has not been moving anywhere near as much product as Nintendo had originally estimated, as reported by Apple Insider.

Comicbook.com noted that there are lines in Japan that are extending all the way around several city blocks where up to 3,000 people have been lining up to get their hands on a Switch.

Those photos are from July 15th, 2017. So if Nintendo can finally manage to produce enough Nintendo Switch units, maybe for the first time during the summer they will be able to beat Sony and the PlayStation 4 in the monthly NPD charts.


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About

Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

  • AR7777

    Didn’t Nintendo take into consideration Apple was using those chips when they designed the system? Just how stupid is Nintendo in ALL departments?

    Anyway, for Nintendo’s sake hopefully Apple changes the chip they use in 6 months when the new iPhone comes out, or if Nintendo were smart they release a new Switch with a different non scarce chip as soon as possible, it’s not that their audience would be mad, they’ve been milking with a “new” version of their system for years.

  • AR7777

    Didn’t Nintendo take into consideration Apple was using those chips when they designed the system? Just how stupid is Nintendo in ALL departments?

    Anyway, for Nintendo’s sake hopefully Apple changes the chip they use in 6 months when the new iPhone comes out, or if Nintendo were smart they release a new Switch with a different non scarce chip as soon as possible, it’s not that their audience would be mad, they’ve been milking with a “new” version of their system for years.

    • Didn’t Nintendo take into consideration Apple was using those chips when they designed the system? Just how stupid is Nintendo in ALL departments?

      Why and how exactly would Nintendo know what Apple would be using in their newest, unannounced iPhone iteration unless some sort of corporate espionage was taking place?

      • AR7777

        Aren’t those chips used in the iPhone 7 Which was released 6 months before the Switch? The supplier is Toshiba a Japanese company, if Nintendo didn’t know they are a stupid manufacturer.

        • iPhone 7 manufacturing happened last year.

          The shortage came from the iPhone 8 NAND chips.

          https://9to5mac.com/2017/06/21/iphone-8-ram-flash-storage-chips/

          Seriously, you want Nintendo to break into Apple’s headquarters and steal their manufacturing plans just so they know which chips not to use in a device they’ve been working on for the last few years?

          LOL @ fanboy logic.

          • AR7777

            lol you’re calling me a fanboy? Who’s the rabid cheerleader defending a corporation here? Stop projecting.

            You’re right anyway, I had read somewhere that the shortage included iPhone 7 chips but that’s not the case, meaning Nintendo couldn’t have known iPhone 8 was gonna use some of the parts.

          • lol you’re calling me a fanboy? Who’s the rabid cheerleader defending a corporation here? Stop projecting.

            I’m the one with the facts. It’s not fanboying to correct misinformation. Anyone spouting misinfo out the wazoo is the fanboy. That’s how it works.

          • AR7777

            Lol you got sloppy and failed mr. facts guy
            I never spouted misinfo because what I stated were personal opinions and conjectures, I never claimed they were true. Even if that were true, a fanboy is not someone who “spouts misinfo”. What are you a retard?
            You on the other hand tried to attack me personally by calling me a fanboy for saying something negative about a company, meaning textbook fanboy reply.
            It’s funny that you spin it by implying I called you a fanboy for stating facts.

            Finally let me commend you on the “that’s how it works” line. It gives your arguement an illusion of factual authority, clever way of shielding your flawed logic.

          • I never spouted misinfo because what I stated were personal opinions and conjectures,

            Hey ace, your opinions your were wrong. So it was misinformation you were trying to pass off. Luckily, I fact-check.

            Even if that were true, a fanboy is not someone who “spouts misinfo”. What are you a retard?

            Go check out MisterXMedia and tell me that’s not what those psychos are.

            You on the other hand tried to attack me personally by calling me a fanboy for saying something negative about a company,

            No, I called you a fanboy for trying to pass off misinfo as fact. A common fanboy tactic.

            It’s funny that you spin it by implying I called you a fanboy for stating facts.

            That’s exactly what happened. I’ve been completely neutral here, and only relied on facts. But your fanboyism got in the way and it gave you away. Let me guess you’re probably a Sony Pony? I would say Xbot, but those don’t exist anymore since no one cares enough about Microsoft to fanboy for them.

          • AR7777

            Dude you just recycled what you said in the other post which I already debunked as false.
            Accept it, you acted like a fanboy and I didn’t and you weren’t neutral hence you needed to resort to personal attacks.

            BTW my avi is a NES game screenshot, I must surely be a Nintendo hater.

          • Dude you just recycled what you said in the other post which I already debunked as false.

            You didn’t debunk anything, lol

            Accept it, you acted like a fanboy and I didn’t and you weren’t neutral hence you needed to resort to personal attacks.

            No bro, I acted on facts. You pulled some nonsense out of nowhere and refuse to admit you were wrong.

            BTW my avi is a NES game screenshot, I must surely be a Nintendo hater.

            I’ve seen Gears of War avatars on the cusp of a fanboy debate acting like a Sony Pony. I’ve witnessed Kratos screams in an icon while spewing flames against the PlayStation. I’ve seen fake Nintendonites off the shoulder of social media, blindly burning down any praise for the Switch. All those pretenders having their ruse washed away, like tears in the rain.

  • Wow, lol. that’s one way of looking at it. Article title should read:
    PS4 & XB1 BEATS SWITCH IN JUNE NPD THANKS TO HARDWARE SHORTAGE

    • Even without the hardware shortage it’s tough to say if Sony would have lost. We don’t know exactly how many gold PS4 units they moved or what the ratio was to how many Switch units were moved as well.

  • Mr.Towel

    Seems I was wrong, they are in a slapfight with Apple for chips. To manufacturers, Apple probably has priority over Nintendo.

    • According to the suppliers, Apple absolutely has priority over Nintendo. They’ve pretty much said that Nintendo will get theirs after Apple gets theirs.