Jeffrey Rosen, the co-founder and CEO of Humble Bundle, posted up a news blog on the official Humble Bundle website, announcing that the company has been bought out by IGN.
The announcement came swift and fast, like a razor blade across the throat, or a midnight stalker snatching the purse from a young woman waltzing through a dark alley. Rosen exclaims that they will continue to provide the service they’ve always provided, but with the added resources and help from IGN, writing…
“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.
“We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.”
Many people took umbrage with the fact that a video game news and review website would purchase a video game distribution outlet. Questions about ethics in journalism erected over the news like a big, black, throbbing, intimidating… thunder cloud looming over a quaint town.
We don’t know exactly how IGN will handle distribution of content through Humble Bundle, if they’ll have any dealings with distribution at all. Nor do we know if there will be any tie-in promotions when reviews go up for games that may be sold on the Humble Bundle Store.
For now, a lot of people have raised their skeptical spectacles of scrutiny to keep an eye on how this all unfolds involving one of the world’s largest video game review outlets taking charge of one of the fastest growing digital distribution outlets for PC games and other digital goods.