New Zealand’s Whitcoulls Removes Jordan Peterson’s 12 Rules For Life Due To Christchurch Shooting
Jordan Peterson

New Zealand bookstore Whitcoulls has removed Jordan Peterson’s 12 Rules For Life in response to the Christchurch shooting that took place on March 15th, 2019.

The news was first posted over on the Jordan Peterson sub-reddit on March 21st, 2019, where hundreds of people flocked into the thread to air their disgust over the bookstore’s decision. It gained wider audience when Bret Weinstein, biologist and theorist, retweeted the censorship taking place at the New Zealand bookstore.

If you’re unable to read the image in the tweet, it states…

“Unfortunately 12 Rules for Life is currently unavailable, which is a decision that Whitcoulls has made in light of some extremely disturbing material being circulated prior, during, and after the Christchurch attacks.


“As a business which takes our responsibilities to our communities very seriously, we believe it would be wrong to support the author at this time.


“Apologies that we’re not able to sell it to you but we appreciate your understanding.”:

This was the response to a potential customer who contacted Whitcoulls.

The bookstore took such a view of Peterson’s work because the Left-wing media have painted Peterson as an “Alt-Right” figure, even though he’s not. You would never know that based on the biased headlines put out by corrupt media outlets.

The Yellow Hammer did a fact check on whether Jordan Peterson was actually Alt-Right, and their verdict was…

“Peterson not only rejects identity politics, including the white nationalist underpinnings of the alt-right – he actively tries to steer his followers away from the political fringes.

Richard Spencer and other alt-right leaders have criticized Peterson for not confronting the ‘racial issue.’”

According to New Zealand outlet NewsHub, they speculate that the ban could have come in lieu of Peterson’s last visit to the region, where he posed in a photo with a fan who was wearing a “I’m a proud Islamophobe” t-shirt.

Even if that was the reason that Whitcoulls decided to ban Peterson’s book from their store shelves, it doesn’t really justify the ban, especially since Peterson himself has never expressed views that could be deemed “hateful”.

Ironically, though, journalist Tim Pool discovered that while Whitcoulls may have pulled Jordan Peterson’s book from their shelves, they actually still sell another very interesting piece of literature.

That’s right. If you visit the Whitcoulls search page for Mein Kampf, you can pick up a copy for $51.95.

So Whitcoulls considers Jordan Peterson more dangerous than Adolf Hitler.

This kind of flagrant and reckless wielding of censorship was something that the New Zealand shooter banked on, as he was hoping that more and more people would apply censorship to certain materials, attempt to restrict gun laws, and continue to escalate tensions between certain sociopolitical groups. So far the media has been doing, and many politicians have been reacting, in the exact way that the shooter wanted given that he hoped tensions would eventually boil over into a civil race war.

(Thanks for the news tip Mugen Tenshin)


Billy has been rustling Jimmies for years covering video games, technology and digital trends within the electronics entertainment space. The GJP cried and their tears became his milkshake. Need to get in touch? Try the Contact Page.

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