If you don’t know who James Boehm is, he’s the guy that once was the co-founder of Mixer and was once the Chief Operating Officer for Beam (the early version of Mixer). Boehm worked for Microsoft for five years and is now leaving the tech giant after recently joining the board of directors for a gamer-focused hand lotion company called “GamerGoo.”
For context, Boehm co-founded what would later become Mixer (Beam) back in 2014. Fast-forward by two years (2016), and Microsoft acquired the company and billed it as the service that we know today: Mixer.
Not too long ago Microsoft pledged to stamp out toxicity, utilize a new streamer review program to ensure that not just anyone can register an account and begin streaming, and new moderation tools to reduce toxic communities.
Well, it looks like Microsoft will be stamping out the boogyman that is “toxicity” without the GamerGoo man himself, Boehm, moving forward.
According to a string of tweets on his Twitter account, Boehm relays the following information:
‼Hi everyone! Today, I’m announcing my departure from @Microsoft.
When we started Mixer over five years ago, @MattSalsamendi and I could have only dreamed it would grow into the globally known brand and amazing community it is today. (1/5)
— James J. Boehm (@SuitJames) October 2, 2019
➡That at least, is not changing with this announcement and I will still be very close by through streaming, attending events, and actively participating in all things gaming worldwide. ️I’m proud of my achievements with the Mixer team and my time at Microsoft. (3/5) ⬇
— James J. Boehm (@SuitJames) October 2, 2019
➡with the aim of continuing to develop the industry and its communities; the first announcement being my recent appointment to the board of @gamergoo, with more to follow. Thank you all for an incredible five years and thank you to all who supported us over them. (5/5)
— James J. Boehm (@SuitJames) October 2, 2019
Despite sitting as one of the board directors for GamerGoo, Boehm doesn’t offer what his followers can expect next. He does tease that his focus is on “new projects,” while aiming to continue the “development” of the games industry.
One thing is for sure, though, if Boehm continues down the route of the strange hand lotion that is GamerGoo, he likely will earn big money given that Teakwood is selling like crazy according to today’s update:
Teakwood was our #1 selling scent again this weekend at #TwitchCon! What’s your favorite scent? #GamerGoo pic.twitter.com/pvhCmJJsW6
— Gamer Goo® (@gamergoo) October 2, 2019
