Gaming has come a long way since the release of Pong in the 1970s, leading to video games becoming a form of entertainment appreciated worldwide. With technology continuously improving, it’s no surprise that this has played a role in the growth of the gaming industry. In 2020, there was almost 2.6 billion gamers worldwide, and this number is growing every day as more people discover the fun of gaming. Due to this, the industry is incredibly competitive, and companies need to stand out from the crowd if they are to achieve a loyal fanbase. One way to stand out and attract customers is by offering an in-game reward system.
Online Casinos are popular worldwide, as they offer a mix of classic, well-known games such as roulette and blackjack, and newer options such as online slots. In addition to online casinos offering games to suit different players, they also compete in a saturated market by offering rewards. We can see from this casino bonus no deposit article that the rewards take the form of free spins and bonuses and are one of the biggest welcome bonuses awarded. When you consider casinos offer free spins without the player making a deposit, it’s not a surprise that they stand out and attract customers.
We can see examples of this in popular video games too. Most major titles have in-game reward systems, such as Fortnite and Rocket League. Fortnite, a hugely popular game, released in 2017 and is available to play in several different game modes, with one of these being Fortnite: Save the World. Each of the different game modes has similar graphics and game mechanics, with the player collecting basic resources, such as wood and bricks, to build fortifications.
Fortnite: Save the World is a dystopian-inspired cooperative game where four players must work together to save survivors and keep themselves safe from zombie husks. Although this game is pay-to-play, players can win in-game rewards such as hero characters, weapons, and survivors by completing missions. There is also the option to buy ‘loot llamas’ from the online shop, which also contains valuable resources, with event-based llamas appearing during special events.
In a similar way to Fortnite, Rocket League, an online soccer game, where you use a car to move the ball, offers both free and pay-to-play rewards. In 2016, players could purchase Crates which had a random selection of in-game items, from car models to goal animations, and players could purchase Keys using real-world money to open them. In 2019, Crates were replaced with Blueprints, which are end-of-match drops, offering specific items with potential modifiers, which are crafted using in-game credits or purchased using real-world money.
Rocket League has also added the “Rocket Pass”, with each pass lasting a few months, recommending challenges and opportunities available through playing the game. The premium Rocket Pass can also be purchased with real-world money and accelerates how fast you level up, with additional items unlocked when you reach certain levels.
Consumers definitely have a wide variety of games to choose from, and those with the best rewards are more likely to be more appealing. Game developers are desperate to stand out, so it’s no surprise that more rewards and bonuses are on offer to players.